Rheem continues with Shell V-Power Racing Team
22 February 2019
Iconic Hot Water Manufacturer extends association with Shell V-Power Racing Team into a third year
The Shell V-Power Racing Team and Rheem, Australia’s leading hot water manufacturer, have agreed to continue their partnership for a third-consecutive season in 2019.
The instantly recognisable red-and-white Rheem logo will continue to appear on the new Shell V-Power Racing Team Ford Mustangs for the duration of the 2019 Virgin Australia Supercars Championship.
“We’ve had a sensational relationship with the Shell V-Power Racing Team over the past two years, sharing an incredible amount of success with them,” said Rheem Australia Chief Executive, Chris Taylor.
“Being able to experience the joys of winning the Teams’ title in 2017, and now a Drivers’ Championship in 2018, has been fantastic.
“Our customers and staff have been exposed to the program in a variety of ways, receiving money can’t buy experiences and behind the scenes access that has seen us integrate with our other marketing programs to really maximise the partnership. We can’t wait to be on board those new Mustangs in 2019.”
Shell V-Power Racing Team Managing Director Ryan Story said the continued partnership with Rheem was extremely pleasing, and indicative of the “Effort equals Results” mantra of the Penske brand.
“Partnerships like the one we have with Rheem are not easy to cultivate, and even harder to maintain,” said Story.
“We have worked extremely hard across all aspects of our business since our inception as DJR Team Penske in 2015, and continuing partnerships like this shows that being involved with the Shell V-Power Racing Team is a valuable proposition.
“We’re very proud that brands like Rheem have stuck with us and shown the confidence in us to continue with us into what we hope is a massively successful future.”
The Shell V-Power Racing Team will unveil their new Ford Mustang Supercars entry early in 2019.